Functional Foods
Future Innovations In Food And Drinks To 2015 Report
This report outlines the main market drivers influencing innovation in the global food and drink sectors and also analyses the latest trends in product innovation and looks at what has been changing in the product life-cycle. Meanwhile, using results from a survey conducted by Business Insights, this report analyses global new product development and asks the crucial question, ‘What is new in innovation?’
Finally, the effect of the economic downturn on product innovation is discussed as well as the most important drivers influencing consumer demand and what this means for future product launches.
Finally, the thorny issue of regulation and repositioning products on a healthy basis is analyzed followed by a look at the problems surrounding global food supply.
Key features of this report
- Analysis of how the product lifecycle model is changing
- The report looks at the three major trends impacting on new product development in the global food and drinks sector – health, indulgence and convenience
- The analyzes the evolution of product launches in the global food and drinks market
- Case studies are included illustrating how the innovation environment within the global food and drinks industry is changing fast
Scope of this report
- Understand the key innovations in the food & drink industry and what the major trends will be over the next five years
- Understand crucial areas such as the growing trend for functional foods which is encouraging food companies and pharmaceutical firms to co-operate.
- Evaluate whether you should be looking to refresh your product portfolio in order to take advantage of emerging trends
Key Market Issues
- Over the last decade there has been a massive shift by many of the largest food and foodservice operators to reformulate and re-position products as the health debate has gained ground
- A disconnection exists between the acknowledgement of the need for “breakthrough innovation” and the recognition of the importance of external sources (be it suppliers, retailers or competitors) to be able to achieve that goal
- In many emerging markets multinational operators are facing increasing competition from local players that have started to develop their own premium and even super-premium brands with high quality products, packaging and promotions.
Key findings from this report
- A high level of innovative activity in the soft drinks sector can be attributed to an explosion in new combinations, flavors and tastes driven by indulgence and premiumization trends as well as a shift to new functional, nutraceutical and natural soft drinks lines
- The economic downturn has thrown up some new opportunities for traditional food categories. The shelf stable (canned and packaged) sector, long seen as the dowdy neighbor to more exciting categories such as frozen, chilled and fresh, has witnessed somewhat of a revitalization as consumers downgraded their spending patterns
- Consumers increasingly believe that own label brands are on a par with their branded counterparts.
Key questions answered
- What are the major trends in innovation in the food & drinks market?
- Which regions are seeing the most product innovation?
- What are the best strategies to maximize the efficiency of the product development process?
- What are the most innovative companies in the food & drink sector?
- What does the industry consider to be the most important driver for new product development?
Table of Contents
Future Innovations in Food and Drinks to 2015
Executive summary 12
Drivers of innovation 12
New approaches to innovation and product lifecycle management 13
What’s new in innovation? 14
Global NPD launch patterns 15
Case studies 16
Industry opinion survey results 17
Conclusions 18
Chapter 1 Drivers of innovation 20
Summary 20
Introduction 21
The impact of private label 21
Private label is changing the food and drinks marketing landscape 21
Private label penetration 23
Younger shoppers are more receptive to private labels 24
Private label and innovation 25
By increasing their quality private labels are now a credible source of innovation 25
Recession has allowed private label to offer an alternative to eating out 25
Food industry restructuring 26
M&A activity 26
Deal activity has declined, but looks set to increase again in the foreseeable future 26
“Bought in” innovation is part of the rationale for M&A 27
Recession and innovation 29
Innovation rates increased during the recession 29
Recession may actually make it easier to launch products 30
Some companies are now betting on innovation driving future growth 31
Consumer drivers of innovation 32
Two areas are affecting innovation 32
Purchasing criteria are having the greatest impact 32
Simplification and transparency are important trends 33
The health issue and claims regulation 34
Obesity continues to be a growing problem 34
Marketing innovation that backs product development is one way to tackle obesity 36
Regulation of health claims is retarding innovation 37
Rising innovation costs are reducing the rate of innovation 37
Re-positioning products as healthy 38
Global food supply issues 40
Chapter 2 New approaches to innovation and product lifecycle management 44
Summary 44
Introduction 45
Product lifecycle 45
Management of product lifecycles is changing dramatically 45
Time to market in particular is decreasing 45
However, measuring time to market is not seen as such an important metric 46
Types of product innovation 49
The industry believes breakthrough innovation is key however 49
Resistance to open innovation is harming breakthrough innovation 50
Examples of innovation 51
Health breakthroughs 51
Packaging can also play a strong role in offering new health benefits 52
Line extensions 52
Line extensions offer lower risk innovation 52
Line extensions are not risk free however: is Starbucks risking its brand? 53
Other industries are extending into the food and drinks space 55
Varying brands by region can be a powerful tactic 55
Me-toos 56
Incremental innovation is the norm in food and drinks 56
Adopting an open innovation strategy 56
General Mills G-WIN Worldwide Innovation Network 58
Other open innovation examples 60
Consumers’ role in open innovation 62
Other examples of open innovation 63
The way ahead for open innovation 65
Chapter 3 What’s new in innovation? 70
Summary 70
Introduction 71
Health 71
Functional Foods 72
Kids’ specific products 74
Targeting kids with functional foods will increasingly attract scrutiny 75
Weight management 76
Digestive health 80
Beauty-enhancing foods 82
The future for functional foods 84
There are risks as well as opportunities when targeting health 85
Indulgence 87
Specialty gourmet foods 87
Variety in flavor is also growing 88
Ethical retailing 89
Organic Food is still the most important segment 89
Simplification of products is also a key area to target 90
Convenience 92
Microwaveable packaging is a key trend 92
Packaging and innovation 94
Offering portion control is important 95
On-the-go is still an important trend 95
Packaging can help to target more specific consumer groups 96
Other areas where packaging innovation can be of benefit 96
Chapter 4 Global NPD launch patterns 100
Summary 100
Introduction 101
Innovation levels by product market 101
Breakthrough innovations by market 101
Breakthrough innovations are becoming rarer, even when innovation rates are up 101
Soft drinks are the one bright spot of innovation 103
Breakthrough innovations by region 104
Europe is the key regions that is cutting back on true innovation 104
Innovation levels by type 105
Formulation is the main type of breakthrough innovation 105
NPD by overall product category 107
Evolution of NPD by region 109
Latin America is an increasingly important region 109
But the industry still sees Asia-Pacific as the most innovative region 110
Overall NPD trends 111
Health 112
Convenience 113
Indulgence 114
Chapter 5 Case studies 118
Summary 118
Introduction 119
New partnerships and alliances 119
Foodservice joins forces with mainstream food 119
Food meets pharmaceuticals and biotechnology 121
Global players tackling open innovation 123
General Mills 123
Kraft 125
Chapter 6 Industry opinion survey results 130
Summary 130
Introduction 131
NPD and building competitive advantage 131
NPD is considered the best mechanism for gaining competitive advantage 131
Key drivers for future NPD 132
Emerging markets are seen as the key driver of future growth 132
Views on scientific and technological advances clash with innovation ambitions 133
Importance of different types of innovation 134
Breakthrough innovations are still seen as the most important 134
Sources of innovation 136
The industry appears resistant to external sources of innovation 136
The NPD cycle 137
The time-to-market for new ideas appears set to fall significantly 137
Innovation success metrics 139
Despite reducing time to market being seen as important, measuring it isn’t 139
Trends in innovation 140
Most innovative food and drinks companies 141
Chapter 7 Conclusions 144
Summary 144
Introduction 145
The need for “breakthrough innovation” 145
Reliance on internal innovation ideas needs overhauling 145
Reap the rewards of open innovation 146
Cross-fertilization and innovation 147
Emerging market growth and innovation 148
Consumer pressures on innovation 148
Future NPD trends 149
Health and wellness will continue to be the leading trend 149
Indulgent innovation will focus on offering high quality and specialty products 150
Convenience benefits and innovative packaging will go hand-inhand in the future 151
Ethical products will be very important in the future 151
About the Author
ReportsandReports, comprising of an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites.
ReportsandReports announce to have Future Innovations in Food and Drinks to 2015: NPD, trend convergence and emerging growth opportunities Market Research Report in its store. Browse all our Market Research Reports details at ReportsandReports.com
Functional Foods Explained
|
|
FUNCTIONAL FOODS OF THE EAST – CHI-TANG HO, ET AL. JOHN SHI (HARDCOVER) NEW $0.00 |
|
|
FUNCTIONAL FOODS REVOLUTION – JULIAN MELLENTIN MICHAEL HEASMAN (PAPERBACK) NEW $0.00 |
|
|
The Functional Foods Revolution: Healthy People, Healthy Profits? Michael Heasma $0.00 |
|
|
HANDBOOK OF FERMENTED FUNCTIONAL FOODS – EDWARD R. FARNWORTH (HARDCOVER) NEW $0.00 |
|
|
NEW Functional Foods and Cardiovascular Disease – Mogha $0.00 |
|
|
Essentials Of Functional Foods, Mary K. Schmidl, Theodore P. Labuza, Acceptable $0.00 |
|
|
FUNCTIONAL FOODS – MARIA SAARELA (HARDCOVER) NEW $0.00 |
|
|
Functional Foods, Nutraceuticals and Degenerative Disease Prevention $0.00 |
|
|
Functional Foods and Biotechnology (Food Science and Technology) $0.00 |
|
|
Handbook of Fermented Functional Foods (2008, Hardcover) $0.00 |
|
|
Dictionary of Nutraceuticals and Functional Foods (Func $0.00 |
|
|
Biotechnology in Functional Foods and Nutraceuticals $0.00 |
|
|
NEW Dietary Supplements and Functional Foods – Webb, Ge $0.00 |
|
|
Functional Foods: Concept to Product (2000, Hardcover) $0.00 |
|
|
[Dabin Shop] CHUNG YOON JIN SUPER ALOE NAERIL RWA 2 MONTHS SUPPLY f CONSTIPATION $0.00 |
|
|
Methods of Analysis for Functional Foods and Nutraceuticals, Second Edition $0.00 |
|
|
Functional Foods: Principles and Technology by Dr. Mingruo Guo 2007 SIGNED HC $0.00 |
|
|
Marketing Nutrition: Soy, Functional Foods, Biotechnolo $0.00 |
|
|
Functional Foods for Disease Prevention I by American Chemical Society… $0.00 |
|
|
Handbook of Nutraceuticals and Functional Foods NEW $0.00 |
|
|
NEW Handbook of Nutraceuticals And Functional Foods – W $0.00 |
|
|
Functional Foods of the East NEW by John Shi $0.00 |
|
|
NEW Functional Foods & Nutraceuticals in Cancer Prevent $0.00 |
|
|
Dietary Supplements and Functional Foods NEW $0.00 |
|
|
Mushrooms as Functional Foods NEW $0.00 |
|
|
Functional Foods: Concept to Product (Woodhead Publishing in Food Science and Te $0.00 |
|
|
MUSHROOMS AS FUNCTIONAL FOODS – (HARDCOVER) NEW $0.00 |
|
|
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food $0.00 |
|
|
Functional Foods, Nutraceuticals and Degenerative Disea $0.00 |
|
|
Regulation of Functional Foods and Nutraceuticals: A Gl $0.00 |
|
|
Bioprocesses and Biotechnology for Functional Foods and $0.00 |
|
|
Functional Foods NEW by R. Chadwick $0.00 |
|
|
Handbook of Fermented Functional Foods NEW $0.00 |
|
|
Functional Additives for Bakery Foods NEW $0.00 |
|
|
Functional Foods for Disease Prevention 1: Fruits, Vege $0.00 |
|
|
Functional Foods for Disease Prevention II: Medicinal P $0.00 |
|
|
Dictionary of Nutraceuticals and Functional Foods NEW $0.00 |
|
|
Food Science and Technology Bulletin: Functional Foods $0.00 |
|
|
Food Science and Technology Bulletin: Functional Foods $0.00 |
|
|
Food Science and Technology Bulletin: Functional Foods $0.00 |
|
|
Functional Foods NEW by G. Mazza $0.00 |
|
|
The Functional Foods Revolution: Healthy People, Health $0.00 |
|
|
Marketing Nutrition: Soy, Functional Foods, Biotechnolo $0.00 |
|
|
Essentials of Functional Foods NEW by Mary K. Schmidl $0.00 |
|
|
Functional Foods: Designer Foods, Pharmafoods, Nutraceu $0.00 |
|
|
Food Science and Technology Bulletin: Functional Foods $0.00 |
|
|
Marketing Nutrition Soy, Functional Foods, Biotechnology, Obesity Book HB NEW $0.00 |
|
|
Korean Heaven Red Ginseng Tea /Health Functional Foods $0.00 |
|
|
Functional Foods: Designer Foods, Pharmafoods, Nutraceuticals by Israel… $0.00 |
|
|
Dietary Supplements and Functional Foods, Geoffrey P. Webb, Good Book $0.00 |
|
|
Marketing Nutrition: Soy, Functional Foods, Biotech… $0.00 |
|
|
Functional Foods for Disease Prevention II: Medicinal Plants and Other Foods (.. $0.00 |
|
|
Functional Foods for Disease Prevention II: Medicinal Plants and Other Foods (.. $0.00 |
|
|
Functional Foods and Coronary Heart Disease – An Analys $0.00 |
|
|
DIETARY SUPPLEMENTS AND FUNCTIONAL FOODS – GEOFFREY P. WEBB (PAPERBACK) NEW $0.00 |
|
|
NEW Regulation of Functional Foods and Nutraceuticals: $0.00 |
|
|
Functional Foods for Disease Prevention 1: Fruits, Vegetables, and Teas by $0.00 |
|
|
Handbook of Nutraceuticals And Functional Foods by Robert E. C. Wildman… $0.00 |
|
|
Dietary Supplements and Functional Foods By Webb, Geoffrey P. $0.00 |
|
|
Marketing Nutrition: Soy, Functional Foods, Biotechnolo $0.00 |
|
|
Functional Foods : Designer Foods Pharmafoods and Nutraceuticals, I. Goldberg, $0.00 |
|
|
Escali Primo Digital Multifunctional Scale $29.95 Accurately measures in .01 oz or 1 gram increments. 11-lb. or 5 kg maximum weight limit…. |
|
|
Progressive International 9 Inch Silicone Gripper Tongs,(green) $7.80 Gripping hot foods and objects is a breeze when you have the ingenuity of this gripper tong on your side. Designed from Progressive, the tong uses silicone heads to effectively grip and hold onto the most slippery of foods. It is made of stainless steel, with green accenting and has a handy hanging eyelet near the hinge for storage. It is great for picking up ceramic ramekins or other small cookwa… |
|
|
Progressive International- Stainless Steel Locking Tongs Progressive International is your source for the widest range of functional, inventive, and fun kitchen tools and great ideas put into practice. Our in-house designers spend hours in the kitchen coming up with ways to improve on a variety of traditional tasks and tools. Established in 1973, our commitment to quality and service allows us to offer a broad selection of quality kitchenware and other … |
|
|
Functional Food: Dietary Management Of Cholesterol $35.05 … |
|
|
Now Foods Castor Oil … |
|
|
Now Foods, Vegetable Glycerine … |
|
|
NOW Foods Jojoba Oil Pure … |
|
|
- Adjustable Vented Laptop Table Laptop Computer Desk Portable Bed Tray Book Stand Multifuctional & Ergonomics Design Dual Layer Tabletop up to 17 $38.60 Need a multifunctional laptop workstation? Or a TV tray for food / snack? Even a bed tray desk to enjoy your breakfast? We have them all cover. This adjustable VENTED aluminum laptop notebook table features air vented cavities design which reduce overheating on your laptop / notebook. The extraordinary locking button that can be set in full 360 degree angles to fit any body position, even laidback… |
|
|
Adjustable Laptop Table Laptop Desk Portable Bed Tray Book Stand A4 $35.95 Need a multifunctional laptop workstation? Or a TV tray for food / snack? Even a bed tray desk to enjoy your breakfast? We have them all cover. This adjustable aluminum laptop notebook table features air vented cavities design which reduce overheating on your laptop / notebook. The locking button can be set in full 360 degree angles to fit any body position, even laidback on your bed. Just hold t… |
|
|
Purple Silicone Keyboard Dust & Liquid Protector for Apple MacBook / Pro / Air / All MacBook Models $0.01 This silicone keyboard cover will help prevent your MacBook laptop from dust and small liquid spills. It will not make it waterproof but it will allow you to clean up some spilled liquid before it seeps into the laptop. Fits all Appe Macbook laptop models, including Air & Pro. The symbols are printed on the keyboard cover so you can still see where each character is. Available in several color… |
Tags: functional foods, functional foods and body systems, functional foods definition, functional foods examples, functional foods list